Camille del Rosario | Portfolio
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Sofitel - Check-in Online to win a Check-in Offline

A Sofitel experience is more than just a luxurious hotel stay.
It holds the promise of romance, spontaneity and adventure. Can we get people to experience the Romance of Travel in a uniquely Sofitel way? Perhaps the first step is getting them to do what’s innate in every traveller: to follow their heart.


Sofitel - Check-in Online to win a Check-in Offline

Despite being a global hotel powerhouse, Sofitel had a very low awareness amongst younger audiences in Asia. Especially in terms of recognition of the rare destinations that they have presence in across the world. 

We created a social campaign that invited the online community to follow their heart to their dream Sofitel destination - with a simple virtual check-in. Their spontaneity was rewarded with a spontaneous promo and a chance to win a free night's stay at their destination of choice. 

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Putting it all together - Drivers
We've prepared various assets as digital and social drivers to incentivize people to "virtually" check-in to any Sofitel Destination they want - to stand a chance for a free night's stay at their destination of choice. 

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