Sofitel - Check-in Online to win a Check-in Offline
Despite being a global hotel powerhouse, Sofitel had a very low awareness amongst younger audiences in Asia. Especially in terms of recognition of the rare destinations that they have presence in across the world.
We created a social campaign that invited the online community to follow their heart to their dream Sofitel destination - with a simple virtual check-in. Their spontaneity was rewarded with a spontaneous promo and a chance to win a free night's stay at their destination of choice.
Putting it all together - Drivers
We've prepared various assets as digital and social drivers to incentivize people to "virtually" check-in to any Sofitel Destination they want - to stand a chance for a free night's stay at their destination of choice.