Camille del Rosario | Portfolio
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Reimagining the Singapore Girl for the Digital Age

The Singapore Girl is one of the most iconic brand symbols in the entire world. Representing the highest standards of service, we were tasked with reimagining her for the Digital Age as part of the Google Rebrief initiative. 

We designed an experience that gave the audience a chance to experience the Singapore Girl life by allowing them to vicariously travel through her recommendations, discovering hidden gems in various cities around the world and following through the next time you’re on a trip: adding experiences as part of your flight itinerary.

Reimagining the Singapore Girl for the Digital Age

 

The Singapore Girl is one of the most iconic brand symbols in the entire world. Representing the highest standards of service, we were tasked with reimagining her for the Digital Age as part of the Google Rebrief initiative. 

We designed an experience that gave the audience a chance to experience the Singapore Girl life by allowing them to vicariously travel through her recommendations, discovering hidden gems in various cities around the world and following through the next time you’re on a trip: adding experiences as part of your flight itinerary.