The Smart Brush - One size does not fit all
Design thinking, applied.
People only think of hair care in terms of solving a problem; not a constant process of up-keep. In other words : People don’t think of their hair relationship. What if there was a device that you could use to tell you what hair treatment you needed at your particular life stage?
In order to make the brush a hair-care companion, worthy of precious space on a bathroom shelf, we had to ensure that the experience was as seamless and as easy as possible while ultimately providing genuine utility to the end user.
Using a small camera mounted on the brush, we can provide the user with data on their hair condition, links to e-commerce to give them the right product for their hair type, connect them to a community of enthusiasts, with the goal of ultimately using hair health as a marker for overall health and wellbeing. (Hair is a incredible ledger of past behaviors and activities - hence the hair test for drug use)
Physical prototypes of the brush are ready and we’re in the midst of developing the app experience while looking to improve tech to help end users with other applications, like dandruff control and hair fall.