The Coffee Connector - The LinkedIn of Coffee Machines
The Economic Development Board is a conduit for business relationships. As part of their annual presence in North American business conferences, they wanted to make an impression to CEOs. Singapore is a great place for business and serves as a gateway for the rest of Asia. The problem in these places is that they are often crowded, full of advertising, and people barely have 15 minutes in between breaks to even have a breather.
So how do you effectively stand out in a crowded conference environment?
By making yourself part of the one thing the executives cannot survive any conference without - coffee. Every cup of coffee was an exchange of business cards and a connection created.
Agency: TSLA | Production Partners: TellArt | Client: EDB
Awarded a Silver in The APPIES 2014 | Runner-up in Ad Age B-to-B Best Award 2015 (Non-traditional/Experiential) | Silver in Ad Age B-to-B Campaign of the Year | Notable in Core77 Design Awards (Interaction).