The core of Lactacyd's brand promise lies in wanting women to feel their best daily.
In order to showcase the range of products available in Malaysia and Singapore, we came up with the creative campaign Lactacyd Daily Surprizes. It is a mobile site featuring a Lactacyd bestbushka - inspired by Russian babushka dolls - as a character for women's daily online best friend that “rewards you daily" when you interact with her. This virtual companion comes with daily accessories, complete with mix and match backgrounds that can be easily exported as online avatars. We've designed three tiers of surprises to motivate people to participate, drive sales and encourage repeat engagement ( through premium accessories and christmas patterns). Lucky winners won limited edition pandora bracelets, accessories, and lifestyle products for women.
As a campaign, this digital initiative not only drove sales, but increased awareness for lesser-known variants in Malaysia and Singapore. With daily engagement, the three-week campaign was also extended to include Bestie e-cards - Customized Christmas Greetings for girl's best friends.
This initiative generated over 2,332 unique participants over the 20 day campaign, with an average engagement session of over 3 minutes on site, with a 45% share rate. Majority of the participants were in our core target group of 20-39 Females, in SG and MY.